RELEASE TO REBUILD your squat iN 14 DAYS LAUNCHPAD

**How to bulletproof your squat in 14 days: Join our free warm-up challenge to enhance strength and mobility.**

We've put together a free 14-day launchpad that shows you how to unlock deeper squats, better mobility, and pain-free lifting with a simple, science backed warm-up.

Free, but limited spots.

Pain & Mobility Issues Are Slowing Your Gains—Here’s the Fix

Move Better, Get Stronger - With a Warm-up that Works!

Bulletproof Your Squat with the Right Warm-Up

I’m Jordan, a master personal trainer with over 10 years of experience, a degree in Kinesiology & Exercise Science, and over 10,000 client sessions serviced. Throughout my career, I’ve seen one major issue over and over again—lifters who push hard in the gym but struggle with pain, mobility, and limited strength potential.

That’s where the right warm-up changes everything.

My clients call me the “warm-up master” because I’ve built a

proven system that preps the body for peak performance, prevents injuries, and unlocks strength you didn’t know you had.

My wife, Cassandra, is a NASM-certified personal trainer and lifelong lover of health and fitness with a degree in business administration—and my behind-the-scenes helper.

Together, we’ve built a challenge designed for lifters like you.

Who This Challenge is For

If you’re in your 30s or 40s, hitting the gym but noticing:

❌Decreased performance—lifts feel sluggish, or you're plateauing.
❌Increased pain or stiffness—especially in your squats.
❌Skipping warm-ups or just doing 2-5 minutes of cardio.

Then this challenge is for you.

Why Warm-Ups Matter (And Why Most Lifters Get Them Wrong)

A proper warm-up isn’t about wasting time with endless stretching. It’s about optimizing your movement so you can:

✔️Squat deeper, move better, and lift stronger.
✔️Fix imbalances and unlock mobility limitations.
✔️Train for peak performance and longevity.

That’s why we created the Bulletproof Your Squat Challenge—a 14-day masterclass designed to help you build an optimized warm-up that actually works.

Discover the RAP Method

Our unique “RAP it out” system breaks down your warm-up into

three simple, powerful steps:

🔥Release – Free up restricted movement with targeted soft tissue work.
🔥Activate – Fire up key muscles for better control and strength.
🔥Prime – Prepare your body to lift with more power and efficiency.

This exact method has helped thousands of lifters unlock pain-free movement, better lifts, and faster progress.

Now, it’s your turn.

Join the Free 14-Day Release to Rebuild Your Squat Launchpad Today.

we want to help you hit new lifting bests while maintaining the integrity of your body

**If you don't have an intentional warm-up, you're leaving your lifting potential on the table. Here's why:**

Old Way

Inconsistent with exercise leads to decrease results and stalls progress
Not knowing your unique nutritional profile = less success meeting goals or even sabotaged success
Stuck in a rut with no real results or enjoyment of exercise or nutrition
No progressive overload = progress plateaus
No understanding of fascia = mobility and pain limitations no matter what you do to stretch or strengthen

New Way

A program that gives you consistent science-backed warm-ups = a prepared body for pain-free, powerful lifts
Fascial releasing and training begins to eliminate pain and mobility issues FOR GOOD!
No guesswork, expert created warm-ups that match your workouts = lower chances of injury and greater lifting potential
Learn and understand your imbalances, weak spots and how your body works best = crush higher and higher PRs!

How does it work?

We want you to start applying The RAP Method to get results immediately:

Step 1: Learn to master your squat using our warm-up RAP Method

R - Release

Focuses on releasing fascial adhesions, improving mobility, and resetting movement patterns to improve range of motion and prepare the body for movement.

A – Activate

Ensures key muscles are firing properly to create stability and prevent compensations to reinforce better movement mechanics.

P – Prime

Bridges mobility and activation work into functional, pain-free strength and performance to maximize movement efficiency and longevity.

Step 2: Join the Warm-up Masters Community

Our community is a fun, no BS place to connect with like-minded lifters in a similar stage of life. We focus on bringing hot research, new techniques, and authentic engagement to the group.

You will have the chance to further your knowledge and become an official warm-up master as you work your way up the leaderboard.

You can also post videos to have your form assessed for improvement!

Step 3: **Continue working with us to to master all your lifts**

After going through our 14-day Release to Rebuild Your Squat Launchpad, you should know what makes a great warm-up, why it's important, and be ready for more! From here, you can sign up for our 6-week Warm-up Mastery Program, where we teach you how to master your warm-up for every lift and workout. We program not only your warm-ups but also your workouts (if you opt for that), and you can continue to have us program everything for you on a monthly basis for as long as you want. We can't wait to have you on board!

"My confidence is higher than when I started two weeks ago!"

"This 14-day challenge has shown me how a few minutes following these steps can really make a difference in my output. Stiffness and pain has gone down, my mobility has gone up and my confidence is higher than when I started two weeks ago!" - Brandon Michaels

TESTIMONIALS

What Others Are Saying:

“I have seen so much positive change in my strength but also my functional movements in every day life.”

"I've been working with Jordan for over 5 years, and his wife Cassie for about 2. They are an incredible dynamic duo both with a wealth of knowledge about fitness/anatomy and nutrition. Jordan and Cassie have beautiful way of meeting me where I am and helping set realistic, sustainable and progress-led goals that I can meet even without needing a physical location or gym. I have seen so much positive change in my strength but also my functional movements in every day life. I cannot share enough positivity for Jordan and Cassie."

-Robin Lowe

“Jordan helped me gain a newfound passion for fitness and achieve great physical results.”

"Jordan has been an absolute game-changer for me and my fitness journey. He is incredibly knowledgeable and passionate about fitness, always explaining the why behind each exercise and providing great instruction on proper form. His exercise plans have been the perfect level of challenging at each step.

Jordan also fosters a supportive and encouraging environment where I feel comfortable pushing my limits. He celebrates my successes, big and small, and offers constructive feedback in a way that is actually really helpful and motivating.

When I first started working with Jordan, I knew nothing, and he has been really patient with me in teaching me the ropes. He's helped me gain a newfound passion for fitness and achieve great physical results. I'd recommend him to anyone, no matter where you are on your fitness journey."

-Matt Truesdail

“You're the best!”

"I started working with Jordan back in April 2024, and it’s been such an amazing experience. He helped me figure out a fitness plan that works for me, and now I’m down almost 70 pounds with just diet and exercise!

Jordan is great at explaining things and showing you how to do things the right way. If he sees you doing something wrong, he’ll help you fix it without making you feel bad—huge plus in my book. He’s super motivating and always keeps things positive. You can tell he really wants you to succeed and puts his all into helping you get there. He’s also really easy to talk to and makes you feel comfortable no matter what. If you’re looking for a trainer who will push you, cheer you on, and actually care about your progress, Jordan is the one to go to. Thanks, Jordan, for everything so far. You’re the best!"

-Kyle Glenn

“Always had an empowering word to keep me going!”

"I have been training with Cassie since July 2020 and what a changing experience it has been! She has given me several customized workouts, that I can do at home and don’t take too much of my time. She has also encouraged and guided me along the path of healthy eating habits and my relationship with food. She has taken the time to answer all my questions and has always had an empowering word to keep me going!! From 183 in July to 150 by December!"

-Rachel Daly

Frequently Asked Questions

Is this for me?

The 14-day Release to Rebuild Your Squat Launchpad is for weight lifters in their 30s and 40s who are looking to improve their squat and lessen pain, chances of injury, and/or improve limited mobility that causes a weaker squat. You will be introduced to The RAP Method, our science-backed warm-up method that is both effective and time efficient. If this sounds like something you want, then this is for you!

What is involved?

Over the next 14 days, we'll be guiding you through a specific set of steps that will help "bulletproof your squat" and teach you how to warm-up your body to optimize your squat performance and decrease pain/injury. This will help "future-proof" your body and maintain not only your lifts but also the longevity and integrity of your body.

We need you to commit to following the process each day, otherwise we can't help you:

1. Read all daily emails/chat messages (we use email and WhatsApp to deliver the challenge to you) and follow any prompts, watch any videos, and complete all tasks.

2. Leave a review at the end of the challenge if you achieved your goals and/or had a positive experience!

You'll have the opportunity to sign up for our 6-Week Warm-Up Mastery Program at the end (or anytime during) the free challenge. If you sign up, you'll be directed to book an onboarding call with us to get setup on our fitness app and answer any questions you may have!

Why is it free? Are there any hidden costs?

We believe in a give-first business model: we want to help you get so much value over the next 14 days that if you choose to work with us afterwards, it's a no-brainer! There are no hidden costs for this challenge, just the opportunity to sign-up for further coaching.